Give me 5 days. I'll help you turn what you know into an offer you can sell.

Five days. One offer.

1. Day 1

   Find 3 things you could charge for

   The Pantry Audit

   1. AskedWhat people already come to you for
   2. EarnedWhat used to be hard and now isn't
   3. SolvedProblems you've beaten that others haven't

   Inside: Why the thing you're best at is usually the wrong thing to sell first.

   Three things you could charge for, on paper, and what's stopped you charging until now.

2. Day 2

   Write the sentence that sells it

   The One-Line Offer

   1. WhoOne specific person
   2. The -ingWhat they'd pay to stop doing
   3. ResultWhat they get instead

   Inside: The “-ing” rule: why nobody pays for what you do, only for what they get to stop doing.

   “I help [who] stop [the -ing] so they can [result].” Yours, written and posted.

3. Day 3

   Put a price on it

   The First Price

   1. WorthWhat the result is worth to them
   2. AnchorWhat they pay now to cope with it
   3. Say itYour number, out loud, no flinching

   Inside: The pricing mistake almost every expert makes on their first offer, and the one sentence that fixes it.

   A price you can say out loud without apologising.

4. Day 4

   Ask 5 people if they'd buy it

   The 5-Person Test

   1. PickFive people who could actually buy it
   2. AskYour offer and your price
   3. ListenYes, not yet, or no, and why

   Inside: The question that gets you an honest answer instead of a polite one.

   Real answers from five real people, with a price attached.

5. Day 5

   Get your offer fixed live

   The Hot Seat

   1. Pull apartBrett finds what's weak
   2. RebuildMake it sharper, live
   3. Lock inYour move for Monday

   Inside: The three things I look for in the first ten seconds of anyone's pitch.

   Your One Page Blueprint filled in, and exactly what to do with it next.