Meet the founders

We spent thirteen years teaching. Now we’re building a school around it.

Samantha Gascoigne and Brett Davis. Business owners, educators, and the people behind SUCCESS UNI.

Our story

The education was always the real work.

We ran our own businesses. Together we owned and ran CrossFit Helensvale and Express PT, ran personal training inside Goodlife and outdoor fitness for six years, and helped launch Snap Fitness in Australia, putting our trainers and systems inside its early gyms.

Then we taught, at scale. For thirteen years we built and led sales organisations that grew past 100,000 people globally. Much of what we did was education: teaching people with little or no commercial background how to find customers, talk about what they sell, follow up, lead others, run events and grow.

We built a lot of it ourselves. Training programs, workshops, challenges, live events, onboarding systems, speaking education and leadership programs.

SUCCESS UNI is that education, on its own. For people who choose to learn it, taught the way we’ve learned works: practical, applied, and focused on what you can do afterwards.

Two founders, one advantage

Every program has to pass two questions.

What will people actually pay for?

Samantha asks. Who the customer is, what they want, why they buy, and how to turn attention into sales.

Can they actually do it on Monday?

Brett asks. Turning ideas into skills, behaviours and systems people can use straight away.

Samantha Gascoigne

Co-Founder. Commercial Strategy, Buyer Psychology & Monetisation

Samantha’s gift is recognising how something becomes commercially valuable: who the customer is, what they want, why they buy, and how to position an offer so it sells.

Co-owned and ran CrossFit Helensvale and Express PT
Built a Facebook audience of around 152,000 and communities reaching tens of thousands
Sold premium products to cold audiences for years
Leads positioning, offers, branding, marketing and sales programs

Brett Davis

Co-Founder. Education, Speaking, Systems & Human Performance

Brett takes complicated ideas and turns them into skills and behaviours people can actually use, on stage, in the training room and in the systems behind a business.

Co-owned and ran CrossFit Helensvale and Express PT
Speaker on stages internationally; other speakers seek his coaching
Thirteen years developing salespeople and leaders
Designed and built six production AI systems

What SUCCESS UNI isn’t

Not get-rich-quick

We teach skills. What you earn depends on you, your market and your effort.

Not hours of video

Every lesson leads to something you build or practise.

Not one-size-fits-all

Start with the program that solves the problem you have now.

Success isn’t something you wait for. It’s something you learn to build.

Explore the Programs