Framework 01
The Monetisation Pathway
Five ways to turn what you know into income. A short assessment shows which one fits how you like to work.
The SUCCESS UNI flagship program
Stop giving it away. Start getting paid for what you know.
Monetise Me turns your experience, skills and know-how into a real offer, with a price, a pitch and real buyers to test it on. Live, founder-led, about six weeks with Brett Davis and Sammie Gascoigne.
- Live and founder-led
- About six weeks
- Founding cohort forming
- Dates and price to be announced
Is this you?
You’re good at something. It’s just not paying you yet.
Maybe you’re already a coach, consultant or trainer who can’t get the offer right. Maybe you’ve never thought of yourself as any of those, but people keep asking for your help.
Either way, you’ve got something valuable, and you’re done sitting on it.
You’re in the right place if
- People pick your brain for free, all the time
- You’ve thought “I could teach this” more than once
- You’ve got ideas but can’t pick one and commit
- You’ve started something before and it fizzled
- You’re great at what you do, but it only pays when you turn up
- You don’t know what to charge, or feel awkward asking
- The word “selling” makes you cringe
Before and after
You walk in thinking: “I know I could do something more with what I know.”
You walk out knowing exactly what you’re selling, who it’s for and how to get it in front of them.
You’ll finally be able to answer
- Who I help
- What problem I solve
- What I can sell
- How I’ll deliver it
- Why someone would buy it
- What I’ll charge
- How I’ll talk about it
- How I’ll test it
- How I’ll get it to market
The framework
The One Day to Day One Method™ Find it. Prove it. Build it. Make them want it. Sell it. Launch it.
Six stages. Each one ends with something done, so you’re never just collecting information.
- 1Find itA potential opportunity
- 2Prove itA customer and proof of demand
- 3Build itA real offer
- 4Make them want itAn offer people want
- 5Sell itReal conversations
- 6Launch itA tested offer and a 30-day plan
- 01
Find it
What do you know, what have you done, and what do people already ask you about?
What you know and what you’ve done · What you’re unusually good at · What you’ve lived through · What people already ask you about · The patterns, processes and perspectives you’ve developed
You leave with A potential commercial opportunity
- 02
Prove it
Who needs it, what problem does it solve, and is anyone already paying to solve it?
Who needs it · The problem it solves · Whether people already spend money on that problem · The words your customer actually uses · What alternatives exist, and where the gap is
You leave with A customer, a problem and evidence of demand
- 03
Build it
How does what you know become a structured solution someone can buy?
The outcome and the transformation · Your method · The format and how you’ll deliver it · A first version you can actually run
You leave with A real offer
- 04
Make them want it
How do you position, name, price and describe it so people get it and want it?
Positioning and promise · Naming · Pricing with confidence · Messaging that makes it desirable
You leave with An offer people understand and want
- 05
Sell it
How do you stop theorising and put it in front of real people?
Sales conversations and invitations · Content that leads somewhere · Communicating value · Objections and follow-up · Asking for the sale
You leave with Real market conversations
- 06
Launch it
What happens when version one meets the market, and what do you change?
What people respond to · What they don’t understand, ask or object to · Whether they buy · What to improve next
You leave with A tested offer and your next 30-day plan
What it could become
Not just a digital product. Whatever fits what you know.
Monetise Me isn’t about making a course for the sake of it. Your capability could become any of these, and part of the work is choosing the right one for you.
- A service
- A workshop
- Consulting
- Coaching
- Training
- A course
- An experience or event
- A membership
- A digital product
- An advisory offer
Monetise Me Live
You won’t be doing this alone. Every week, you build something.
We teach, you build, we pressure-test it together, and you take it to real people. The founding cohort helps us refine the curriculum as we go.
We’re building this program through delivery, not hiding away for six months recording modules.
- Live teaching
- Exercises and implementation
- The Hot Seat: your offer, critiqued live
- Customer research, using AI where it’s useful
- Messaging development
- Sales practice
- Real market testing
- Accountability and feedback
Also in design
The Offer in a Day Workshop. Arrive with experience. Leave with an offer.
We’re designing the same method to run as a single, highly interactive day. Not eight hours of slides.
- Tables, worksheets and facilitated exercises
- Pitching your idea to the room
- Brett pulling a framework out of your expertise
- Sammie pressure-testing whether anyone would buy it
- Live customer research
- Hot seats and feedback
- What I know
- Who needs it
- What I’ll sell
- How I’ll package it
- What I’ll charge
- How I’ll test it
Inside the method
Six named frameworks. Built over years of teaching.
Framework 02
The Monetisation Pyramid
How your offers stack, so one leads naturally to the next.
Framework 03
Rented vs Owned Income
Income that depends on someone else’s platform or company, versus income you own.
Framework 04
The One Page Monetisation Blueprint
Your whole offer on one page you can act on.
Framework 05
The Offer Builder
Turning what you know into something with a clear outcome, format and price.
Framework 06
The Conversation Framework
Starting conversations, communicating value and asking for the sale, without feeling salesy.
But what if
Every reason you’ve told yourself it’s not for you yet.
We’ve heard them all. Here’s what we say back.
“I don’t even know what I’d sell.”
Perfect. That’s week one. You don’t need the answer to start, you need the experience, and you’ve already got that.
“I’m not an expert.”
You don’t need to be the best in the world. You need to be a few steps ahead of someone who’s stuck where you used to be.
“I hate selling.”
Good. We’ll teach you to sell like a human: honest conversations with people who actually need what you’ve got.
“I’ve done courses before and never finished.”
This isn’t a course you watch. It’s live, with us, every week, and something gets built every single session.
“I don’t have a following.”
You don’t need one to test an offer. You start with the people who already know and trust you, and build from there.
“What if nobody wants it?”
Then you find out in week five, not after a year and your savings. Testing it with real people is built into the program.
Before you ask
The honest answers.
When does it start?
Dates aren’t set yet. Join the founding cohort list and you’ll hear first.
How much will it cost?
Pricing isn’t set yet either. We won’t publish a number until it is, and the founding cohort list hears first.
Do I need to know what I’ll sell?
No. Working that out is the first stage. You just need experience, knowledge or an idea you suspect is worth something.
Do I need an existing business?
No. Some people come in with a business and no structured offer. Others have never sold anything. Both belong here.
Is this a self-paced course?
No. The first version is live and founder-led, and every week produces something you’ll use.
Will I make money from it?
We teach you to find, build, price and test an offer. What you earn depends on you, your market and your effort, and we won’t promise a figure.