Fixed start and end dates
Online cohort
Build one AI tool a week and use it on your real enquiries straight away. Live sessions with Brett and a small group of business owners building alongside you.
Flagship program
The Sales Machine.
We pull apart every section of your sales process and build it back up with human and AI systems, so you reply faster, see which follow-ups are due and walk into every conversation prepared. For business owners, solo professionals and small sales teams.
- What it is
- Every section of your sales process, pulled apart and rebuilt with human and AI systems
- Who it's for
- Business owners, solo professionals and small sales teams
- How it runs
- Online with a small group over a set number of weeks, or all in over two big days
- What you walk away with
- An AI assistant plus prompts and templates for five sales jobs, tested on your real enquiries, and the skills to use them
Sound familiar?
You don't need more leads. You need an AI sales machine.
Your sales already run on repeat. Every enquiry is handled the same way, whether that way works or not. Systems duplicate, people don't, so if the system leaks, it leaks every single day.
AI can now do most of the work that makes enquiries go cold: the slow reply, the forgotten follow-up, the unprepared call. Most businesses just haven't set it up. That's what you build here.
- Enquiries come in, but too few turn into paying clients.
- Quotes go out, then nothing. Nobody is sure who should follow up.
- Good months and flat months, with no clear reason for either.
- Sales conversations feel awkward or pushy, so they get avoided.
- You are still the only one who can close the work.
- You have tried courses and scripts. Nothing stuck.
AI-powered selling
AI does the busywork. You do the selling.
Most sales don't die in the conversation. They die in the admin: the reply nobody wrote, the follow-up nobody sent. The Sales Machine gives you simple AI tools that draft the writing for you to check, so the human part is far less likely to get skipped.
- Draft a first reply to a new enquiry in seconds, in your voice
- Write your follow-up messages for day 2, day 5 and day 10
- Turn call notes into a clear proposal and next step
- Prepare for a sales conversation: likely questions and objections
No tech background needed. Uses tools you can start with for free, set up together in the program. You stay in charge: AI drafts, you decide.
What you build
Pull it apart.
Build it back.
We take every section of your sales process, from the first enquiry to the referral, and rebuild it. Each step gets a human system for the relationship and an AI system for the speed and the memory, so fewer good enquiries slip through.
- 01
Enquiry arrives
Captured in one place. AI summarises it and suggests a priority for you to confirm.
- 02
First reply, fast
AI drafts a reply in your voice within minutes. You check it and send.
- 03
The conversation
AI preps your questions and likely objections. You run the conversation.
- 04
Proposal and follow-up
AI drafts the proposal from your notes, and your follow-up list shows what's due.
- 05
Client, then referral
AI reminds you to check in and drafts the referral ask at the right moment.
Example from the playbook
A follow-up rhythm after a quote
- Same day
- Send the quote with a short personal note and one question about their timing.
- Day 2
- A quick call or message: "Any questions I can answer?" (AI drafts it, you personalise it.)
- Day 5
- Share something useful: an example, a tip or a short case study.
- Day 10
- A straight check-in: "Is this still a priority, or should I close it off for now?"
An illustration of the kind of tool you leave with. Your version is built around your business, your buyers and your sales cycle.
What "AI tool" means here
Practical, not custom software
- An AI assistant set up for your business: your offer, your voice, your best answers and your follow-up rhythm, ready to use in a mainstream AI tool.
- Prompts and templates for each job: audit, call prep, practice buyer, follow-up drafts and weekly scorecard.
- Simple connections to your email, calendar or CRM where they're straightforward. Anything more complex is scoped separately.
Your customers' data
Handled carefully
- Use only tools your business has approved, on accounts you control.
- Remove names and personal details before anything goes into an AI audit or practice session.
- Nothing goes to a customer without a person reading and approving it first.
What you learn
Five modules.
Five AI tools.
Every module teaches one sales skill and builds one AI tool that does the heavy lifting for it. By the end you have a working AI sales system, set up for your business, not a folder of notes.
- 01
Clarity
See where enquiries go cold
Review your last 30 enquiries with an AI-assisted audit (names removed). Spot patterns in reply times, follow-up and where good ones stalled.
Your AI sales audit
- 02
Confidence
Walk in prepared
Before every conversation, AI preps you: who they are, what they likely need, the questions to ask and the objections to expect.
Your AI call prep
- 03
Conversion
Practise with AI, close with people
Rehearse real conversations against an AI role-play buyer until handling objections feels natural. Then do it for real.
Your AI practice buyer
- 04
Consistency
Follow-up you can see
AI drafts first replies and follow-ups in your voice, and a daily list shows who is due. You review, add the human touch and send.
Your AI follow-up assistant
- 05
Performance
Know your numbers weekly
AI turns your activity into a one-page weekly scorecard: replies, conversations, quotes, wins, and the one thing to fix next.
Your AI weekly scorecard
Two ways to do it
Online, or all in
two days
Same core curriculum, delivered two ways. You choose the pace.
Build it all in two days
Two-day live intensive
Two big days in the room with Brett. Bring your laptop and your real enquiries. You walk out with your AI Sales Machine set up and running on Monday.
What you get
Walk away with AI that works for you.
- An AI assistant, prompts and templates for five jobs: sales audit, call prep, practice buyer, follow-up drafts and weekly scorecard (see what each one is, below)
- Your Sales Machine playbook: the human side, scripts, conversation framework and follow-up rhythm
- Live sessions with Brett and real practice on your own enquiries
- Set-up help inside the tools you already use. Simple connections only; custom software or complex CRM integrations are scoped separately
- Bring your team, or come on your own
Right for you if
Is this for you?
- You run a business, or sell your own expertise, and enquiries are coming in.
- You know you should be winning more of them.
- You want a simple sales system you and your team can run consistently.
- You are ready to practise, not just watch.
Not for you if
Straight answers
- You are not getting any enquiries yet. You need marketing first; start with How to Sell Yourself.
- You want someone to do the selling for you.
- You want a script to read and forget about.
Founding intake
Small group.
Founding rate.
The first intake is kept small so Brett can work closely with everyone in it. Founding members get the full program at a founding rate, in return for honest feedback and, if they're happy with the result, a short case study. Apply below and Brett will book a 20-minute call to see if it's a fit.
Questions
Before you ask
- Can I come on my own?
- Yes. Solo professionals and business owners join on their own, and teams can come together. Everyone works on their own real enquiries.
- Online or live?
- Both. Choose the online cohort with weekly live sessions, or the two-day live intensive if you would rather get it all done in two days.
- Do I need to be good with tech?
- No. If you can send an email, you can do this. Brett sets the tools up with you, using the email or CRM you already have, and everything is built step by step in the sessions.
- Will it sound like a robot?
- No. Every tool is trained on how you write and speak, and nothing goes out without you reading it first. AI drafts, you decide.
- What happens to my customers’ information?
- You stay in control of it. We work in tools your business approves, remove personal details before anything is analysed, and every message is reviewed by a person before it is sent.
- What does it cost?
- Pricing for the founding intake is shared on a short call. It is a fixed fee, agreed before you start.
- What results can I expect?
- Nobody can honestly promise a revenue figure without seeing your numbers. You set a baseline in the first module and track what moves from there.
Start with a conversation
Build your Sales Machine.
Twenty minutes, no pitch. Tell Brett how enquiries come in and what happens next, and he'll tell you straight whether The Sales Machine is a fit.