In-person, Gold Coast pilot

The Conversion Lab.

Turn what you know into what your business does.

A business transformation day for owners, founders, managing directors and sales leaders. You work on your own business: how you win customers, how your people perform, and where intelligent systems and practical AI fit.

  • In person
  • Gold Coast
  • One day
  • Date and price to be announced

What it is

Not frontline sales training. A day for the people who decide.

Brett Davis facilitating beside a handwritten flipchart

The Conversion Lab is for the people who can change how a business works. It connects commercial performance, people and technology, because improving one without the others rarely lasts.

Not another day of sitting through presentations. It’s interactive: you challenge assumptions, find the commercial opportunities in your own business, and leave with a practical plan for change.

Conversion, one

Turning more enquiries into customers.

Conversion, two

Turning what your people know into what they actually do.

This is the first, pilot run. The curriculum is being finalised, and priority-list members hear first.

The day

Five sessions, one plan for your business.

  1. 01

    The Wake-Up Call

    Why businesses underperform, and why knowing what to do doesn’t automatically turn into doing it.

    You leave withYour most important performance gap

  2. 02

    The Inner Game

    Interactive exercises on beliefs, behaviour, confidence and decision-making.

    You leave withOne personal behaviour to change

  3. 03

    The Commercial Game

    Map how your business attracts, converts and keeps customers. Led by Sammie.

    You leave withOne priority commercial improvement

  4. 04

    The Intelligence Game

    See a working intelligent system in action and explore where AI-supported workflows fit your business.

    You leave withA practical systems opportunity

  5. 05

    The Execution Game

    Build a 90-day action plan with priorities and accountability.

    You leave withA written 90-day roadmap

Proposed outline for the pilot. The final curriculum is in design, and priority-list members see it first.

Brett Davis in conversation with a participant

Bring your business. Leave with a clear view of what to change first.

Who leads the day

Two disciplines in one room.

Sammie Gascoigne
Sammie GascoigneCommercial positioning, customer acquisition and conversion
Brett Davis
Brett DavisMethodology, education, systems and implementation
Brett Davis hosting on a conference stage
Sammie Gascoigne
Participants working in a circle

Join the Priority List